Beverly ON TRAC is the volunteer-led community group working to support place-based development and long-term improvement projects in Beverly. Beverly ON TRAC uses Main Street committees of Economic Vitality, Design, Promotion & Organization, which meet on a monthly basis in order to work toward their respective goals. We encourage public participation in these committees – see tabs to learn more.
Beverly ON TRAC is a designated community by Main Street West Virginia Program in the ON TRAC (Organization, Training, Revitalization, and Capacity) program.
Utilizing the National Main Street Four-Point Approach, ON TRAC communities receive technical assistance to work together to advance community and economic vitality goals. In 2017, Beverly ON TRAC received 1st Place in the 2017 Main Street West Virginia Award for our ongoing work to revitalize the town’s historic district and support small business owners.
Beverly ON TRAC’s mission is to unite the citizens of Beverly, West Virginia in utilizing the town’s historical past as a means to stimulate appropriate economic prosperity, community revitalization and civic pride.
Our Vision is that the Town of Beverly will embrace its heritage to insure its future as a location where residents and visitors alike may enjoy the benefits of thriving specialty shops, stimulating museums and well maintained historical homes and buildings while still retaining its small community environment.
The transformation strategies we are focusing on are:
- Cultural Heritage Tourism – attractions focused on our unique stories and assets
- Artisans and Antiques – develop clusters of shopping opportunities based on heritage arts, antiques, and local foods
- Engaging our neighbors – build relationships and awareness with Beverly, county-wide, and regional residents